When we talk about mobile viewability we give it a common sense definition: was the ad actually seen by a human?

It seems like a straight-forward question, but layers of technology and complex vendor relationships currently muddy the waters – making it increasingly difficult to answer.

This page was established as a resource to help the industry better understand the problem, establish best practices, and – ultimately – build better solutions.

100% VIEWABILITY GUARANTEES

Be careful when you hear the word “guarantee.” At the very least, be sure to read the fine print.

OUR VIEWABILITY INFOGRAPHIC

Download the High-Res (1104 x 9711) Version Here »


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