Vector Media and Gimbal, Inc., Partner to Create Transit Geolocation Offering for Location and Proximity Specific Engagement
Gimbal’s Enterprise-Grade Beacon and Geofencing Technology to Enable Vector Media to Augment Existing OOH Audience Data and Create Hyper-Relevant Engagement
New York, NY and San Diego, CA – August 18, 2015 – Vector Media, LLC and Gimbal, Inc., have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. Through this partnership, Gimbal, the leader in location and proximity-based mobile engagement, will now boast a transit advertising network to provide both geofencing and beacon technologies enabling new targeting capabilities for Out-of-Home (OOH) advertisers to utilize as part of their transit advertising campaigns.
The initial agreement will outfit 500 buses in Vector’s nationwide network with Gimbal beacons that will engage both riders and passersby within a 50-meter radius of the selected vehicles. The Gimbal solution will give Vector’s advertisers the ability to push relevant offers, discounts and messages to users within that radius who have opted in to Gimbal’s mobile application publisher ecosystem.
Gimbal’s complete solution including best in class analytics will also allow Vector Media to enhance the data and reporting already furnished by the Traffic Audit Bureau (TAB) Out of Home Ratings. Through Gimbal’s geofencing and beacon technology, Vector will be able to provide first-party location data from opt-in mobile app users to show the conversion associated with campaigns.
Vector Media’s North American double-decker network includes tour vehicles in retail-heavy markets like New York, Chicago, Los Angeles, San Francisco, Las Vegas and Miami among others. With routes largely in highly trafficked areas, the network reaches not only a significant tourist audience but locals as well. Vector’s buses travel through highly coveted areas like New York’s Wall Street and Beverly Hills.
Given Vector’s vast reach, Gimbal was the perfect partner in that their leading mobile engagement solution is enabling new and unprecedented use cases in the Mobile OOH industry. With Gimbal’s platform, targeted and personal content that best meets the needs of local and visiting audiences alike will be delivered in a timely and strategic fashion. Whether a retailer, museum, liquor brand or financial institution, Vector’s broad spectrum advertisers will benefit from reaching consumers at the very time they are most likely to convert.
“This technology is incredibly powerful for our advertisers, allowing them to reach not only the right people at the right time, but at exactly the right place,” said Gary Greenstein, vice president, Vector Media. “The broad app ecosystem will allow our advertisers to extend their OOH impact directly into the hands of their target audience with measurable ROI.”
“Gimbal is excited to partner with innovative media leaders like Vector Media to provide new ways to connect brands, mobile app audiences, transportation service and beacon-enabled assets,” said Ray Rotolo, SVP of OOH Assets for Gimbal. “These smart connections offer an attractive solution to advertisers looking to connect digitally with mobile users and measure the effectiveness of an engagement based on real-world behaviors using our industry-leading back-end data analytics.”
By bridging the digital and physical worlds, the Gimbal platform provides passive mobile engagement through Bluetooth Smart (Bluetooth Low Energy) beacons with support for both iOS and Android, along with advanced geofencing and analytics, unmatched security features and privacy controls. Gimbal has earned TRUSTe’s certification for consumer-controlled privacy, is a member of the Future of Privacy Forum and delivers industry-leading security via its secure software and transmissions.
About Vector Media
Founded in 1998, Vector Media (www.VectorMedia.com) is an innovative out-of-home media company, specializing in large-format transit advertising, traditional out-of-home media and interactive brand experiences. The company’s current inventory of over 15,000 out-of-home faces includes bulletins, wallscapes, telephone kiosks and over 6,000 transit advertising faces, including buses, shuttles and taxis. Vector Media touts the only nationwide double-decker advertising network in North America, which includes tour vehicle inventory in New York, Chicago, Los Angeles, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Austin, Las Vegas, Vancouver and more. VM2, the Company’s experiential division, integrates its out-of-home assets with dynamic brand experiences. Vector also houses a publishing arm that produces two New York City tourism magazines.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. With advanced geo-fencing, the world’s largest deployment of industry-leading Bluetooth Smart beacons, location-based engagement, analytics, unmatched security features and privacy controls, the Gimbal platform helps drive mobile app engagement and loyalty. Visit www.gimbal.com for more information.
Rachel Lyn Honig for Vector Media
Keri Danielski for Gimbal
Gimbal is a trademark of Gimbal, Inc. iBeacon is a trademark of Apple. Bluetooth is a registered trademark owned by Bluetooth SIG, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.
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