Updates as of 4/11/18

Advertising Updates

Below are some of the recent updates around our full-stack media execution platform that enables partners to execute seamless mobile advertising campaigns:

  • Tap-to-Map Unit – Ad unit that’s integrated with native Maps app for directions to store location(s), street views, or even live traffic details. Learn More
  • Ansa Integration – We are now integrated with Ansa (RSI) to offer sales lift reporting for Shopper Marketing campaigns so you can measurement sales lift down to individual retail locations and optimize into best performing stores
  • Inline Video Unit – Combines the features of an interstitial with the dynamic content of a video. Learn more
  • TapClicks – New software integration to help our customers receive reporting data in their BI tools of choice

Software Updates

Below are some of the recent updates to our location platform that power your apps and location-based marketing strategies (for Gimbal Manager customers):

  • User Dashboard Enhancements: Enhanced the new “User Permissions” graph, which provides weekly stats for different metrics including: Weekly Active Users, Bluetooth On, and Location Permission Status (Always on, while-in-use, never).  This helps you track the percentage of your users that have opted-in over time. Get more information on these updates in our Knowledge Base
  • Gimbal SDK Update: Released Android SDK Version 3 to support Android 8.0. Android 8.0 adds a Notification Channel feature to allow end users to have finer control over the notifications that are presented to them by apps
  • Urban Airship Connector: Updates made to Gimbal’s Urban Airship Connector to support V3 of the Gimbal SDK (Android 8.x Oreo)
  • Premium Geofences 2.0 – Includes the addition of over 25,000 new automotive dealership geofences that can be instantly added to your account for immediate activation. Get started with Premium Geofences now by contacting your Sales or Customer Success representative
  • Knowledge Base – Check out our knowledge base support center that includes everything you need to get started with Gimbal including Developer documentation, Gimbal Manager User Guide, beacon best practices, product announcements and more 

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Matthew Russo - CMO, Gimbal