The Future is Frictionless

BOPIS ROI Calculator

Studies have shown that as the time to deliver an order to a customer decreases, customer satisfaction increases.

Customers who receive their order within 2-minutes of arriving on-site are 4x more likely to order again from the same retailer.

Use the sliders below to map out the distribution of how quickly your organization currently fulfills its curbside, drive-thru, and in-store pickup orders. The calculator will then forecast future revenues based on the likelihood of current customers returning in the future.

How much future revenue are you losing? Find out below.

Input the number of orders you would like to simulate
Add your organization’s average basket size
3
In-store and curbside pickup basket sizes can see a 5-50% uptick.

Current Fulfillment Metrics

How long does it currently take for your organization to fulfill an order from the time a customer arrives on site?

Enter what percent of your current curbside or in-store pickup fall into the following categories, or use the industry benchmarks below if you aren’t currently tracking or don’t have a solution in place.

Percent of orders per time range (%)
10
Percent of orders that take less than 2 minutes to fulfill upon customer arrival
20
Percent of orders that take less than 4 minutes to fulfill upon customer arrival
30
Percent of orders that take less than 8 minutes to fulfill upon customer arrival
40
Percent of orders that take more than 8 minutes to fulfill upon customer arrival

Revenue from Existing Experience

The experience customers have with your brand today impacts their likelihood to return in the future.

Using the Current Fulfillment Metrics above, we can calculate your present revenues (Number of Orders x Average Basket Size) and your future revenues (Future Orders x Average Basket Size) based on how seamless their pickup experience is today.

Current Revenues
Future Revenues
Total Revenues

Enhanced Fulfillment Metrics

Implementing real-time location technology can drastically reduce customer wait times. Estimate the distribution of future wait times with an on-the-way solution in place – or use the existing industry benchmarks below – to calculate the top-line impact of an improved customer experience.

Percent of orders per time range (%)
40
Percent of orders that take less than 2 minutes to fulfill upon customer arrival
30
Percent of orders that take less than 4 minutes to fulfill upon customer arrival
20
Percent of orders that take less than 8 minutes to fulfill upon customer arrival
10
Percent of orders that take more than 8 minutes to fulfill upon customer arrival

Revenue from Enhanced Experience

Decreasing customer wait times during the pickup process doesn’t change present revenues (Number of Orders x Average Basket Size), but we can estimate higher future revenues (Increased Future Orders x Average Basket Size) using the Enhanced Fulfillment Metrics above since shorter wait times are directly correlated to repeat purchases and future revenues.

Enhanced Current Revenues
Enhanced Future Revenues
Enhanced Total Revenues

Your Results

Have the impact of an improved customer experience emailed to you – or send it to a team to jumpstart the conversation.

 
Total Sales Uplift$