The Future of OOH Advertising

In venues, on street corners, transit, roadside and many other locations, out-of-home (OOH)
media is ubiquitous, enabling advertisers to engage consumers as they go about their daily lives.

This whitepaper outlines the enormous potential of MOHBE (Mobile + OOH, powered by
beacons) for advertisers, mobile app publishers, and OOH media properties, covering the
following key topics:

• Industry leaders’ perspectives on OOH, mobile and beacons
• Primer on what beacons are and how they work
• 5 stages of mobile, beacon and OOH integration
• Why OOH stands out in a crowded media landscape
• How advertisers, mobile app partners and OOH media can capitalize on the opportunity
• Challenges advertisers and the OOH ecosystem must address