The Future of OOH Advertising


In venues, on street corners, transit, roadside and many other locations, out-of-home (OOH)
media is ubiquitous, enabling advertisers to engage consumers as they go about their daily lives.

This whitepaper outlines the enormous potential of MOHBE (Mobile + OOH, powered by
beacons) for advertisers, mobile app publishers, and OOH media properties, covering the
following key topics:

  • Industry leaders’ perspectives on OOH, mobile and beacons
  • Primer on what beacons are and how they work
  • 5 stages of mobile, beacon and OOH integration
  • Why OOH stands out in a crowded media landscape
  • How advertisers, mobile app partners and OOH media can capitalize on the opportunity
  • Challenges advertisers and the OOH ecosystem must address

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