Your Guide to Location Data
The mobile advertising and marketing industries have a habit of making claims and conflating ideas so often that it becomes difficult to understand what is real, what is possible, and what is completely unfounded. So, after years of internal research and curation, we created a robust guide around how location technology works, the valuable data it generates, and where it can be applied. Chapters include:
- Location Data Sources
- Accuracy, Precision, and Access
- Connecting Offline with Online
- Use Cases for Location Data
- Verification of Location Data
And a whole lot more!
Download the Guide
NOTE: This asset will be delivered to the email address you provide below.