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Gimbal Wins Silicon Beach Startup of the Year
Two weeks ago, we entered the Beverly Hilton as finalists for the Silicon Beach Startup Award at the ThinkLA IDEA Awards Gala and left...tipsy. But for a good reason. We were celebrating our win along with other powerhouse media, marketing, and advertising companies. ...
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Publicly Stating Our Privacy Stance
Given the recent revelations with Facebook and the sheer volume of consumer data that they have access to, it's no surprise that consumer privacy is becoming an industry-wide concern. For a bit of background if you aren't aware, Cambridge Analytica, a political data...
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Gimbal Purchases Managed Media Business from Drawbridge
Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA - May 8, 2018 — Gimbal announced today that it has...
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Geolocation: A BIMA Boston Recap
Three weeks ago, I had the pleasure of sitting on BIMA’s Geolocation panel at Havas Media’s Boston office. Accompanied by panelists from other location-focused organizations and complete with a room full of bright media buyers and marketers, we engaged in a...
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Hacking Innovation & Engineering Solutions
“Surround yourself with the dreamers, and the doers, the believers, and thinkers…” Not to cut off the rest of Edmund Lee’s quote, but that pretty much sums up our team at Gimbal. We recently put together an internal hackathon where our developers and engineers got to...
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Why Financial Services Should Cash in on a Mobile Location Strategy
The rise in digital-banking is not slowing down, forcing financial institutions to constantly shape and redefine their advertising and marketing efforts to better suit the needs of their customers. Placing a priority on digital technologies is no longer an option;...
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6 Ways Advertising IDs Enhance Personalization and Marketing Efforts
There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and...
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QSR Mobile App Strategies: Creating a Menu for Success
Quick Service Restaurants (QSRs). We’ve all eaten at them. They’re fast, convenient, cheap and many times are a “stop-on-the-way-because-I’m-starving-and-need-something-now” dining option. They're often lined up nearby their competitors - from inside malls to pit...
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Gimbal Ranks No. 34 on Deloitte Fast 500
Gimbal Joins List of Fastest Growing Companies in North America with Inclusion on Deloitte’s 2017 Technology Fast 500™ # # # For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com Los Angeles, CA, November...
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Gimbal Launches Add-to-Wallet for Mobile Coupons, Reward Programs and More
With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s...
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