Mobile Marketing & Advertising Insights
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Hacking Innovation & Engineering Solutions
“Surround yourself with the dreamers, and the doers, the believers, and thinkers…” Not to cut off the rest of Edmund Lee’s quote, but that pretty much sums up our team at Gimbal. We recently put together an internal hackathon where our developers and engineers got to...
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Why Financial Services Should Cash in on a Mobile Location Strategy
The rise in digital-banking is not slowing down, forcing financial institutions to constantly shape and redefine their advertising and marketing efforts to better suit the needs of their customers. Placing a priority on digital technologies is no longer an option;...
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6 Ways Advertising IDs Enhance Personalization and Marketing Efforts
There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and...
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QSR Mobile App Strategies: Creating a Menu for Success
Quick Service Restaurants (QSRs). We’ve all eaten at them. They’re fast, convenient, cheap and many times are a “stop-on-the-way-because-I’m-starving-and-need-something-now” dining option. They're often lined up nearby their competitors - from inside malls to pit...
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Gimbal Ranks No. 34 on Deloitte Fast 500
Gimbal Joins List of Fastest Growing Companies in North America with Inclusion on Deloitte’s 2017 Technology Fast 500™ # # # For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com Los Angeles, CA, November...
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Gimbal Launches Add-to-Wallet for Mobile Coupons, Reward Programs and More
With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s...
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Gimbal Adds mParticle Integration for Brand Marketers and App Developers
The Gimbal platform is architected to be extensible to other premium providers in the MarTech and AdTech ecosystems. Integrations with media inventory providers, creative tools, and measurement solutions allow advertisers and marketers to select best-in-breed...
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Fathom Plants Bluetooth Tech and Gimbal Beacons for Asset Tracking
[VANCOUVER, CANADA AND LOS ANGELES, CA — SEPTEMBER 27, 2017] — Fathom and Gimbal announced today their successful completion of a pilot project proving the ability of Fathom’s Bluetooth Low Energy (BLE) real-time location system (RTLS) to provide reliable, accurate...
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Kube Systems Bring Gimbal Beacons to Hotel Guestrooms
[JERICHO, NY AND LOS ANGELES, CA — SEPTEMBER 27, 2017] For hotels that are among the 65% planning to invest in location-based technologies in 2018, Kube Systems - the provider of mobile device charging solutions - has partnered with Gimbal to bring location-based...
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The Cost of Mobile Fighting Ad Fraud: Manual vs. Programmatic
Back in August of 2016 at the beginning of a heavy political advertising season, the Ad Operations team at Gimbal started receiving consistent complaints from one of our partners regarding questionable placements coming up in their performance reports on a campaign we...
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