The world’s largest independent always-on warehouse for location data available as feeds, applications, and ready-to-use products powered by Gimbal’s Location SDK.
“Not all location data is created equal”
Through exclusive premium app partners, Gimbal’s enterprise-grade Location SDK collects and processes location data with hyper-accurate geofence and beacon technology. This data is collected passively in the background with user consent.
Win With Data
Scaleable, Place-Based Targeting
Gone are the days of paying for aggregated, pre-built segments anyone can buy off the shelf. Gimbal’s custom audiences are built with accuracy and precision from premium geofence and beacon data.
Target exactly who you want and ensure your campaigns reach the right devices by building your own custom location-based audiences based on frequency, recency, and dwell parameters.
Gimbal Audiences are collected directly from the source – the consumer – and are never aggregated or sold externally.
Geofence & Beacon-Powered Footfall Attribution
Arrival is Gimbal’s flagship attribution product that allows advertisers to determine the ROI of their campaigns – no matter the channel – by tracking in-store visitation with dwell time.
Location Insights & Analytics
Next Level Foot Traffic Analysis
Gimbal Trends allows you to understand visitation patterns and customer dwell times at points of interest like your stores, your competitor stores, and other established locations.
- Real-time, hourly, daily, or weekly data availability
- Always-on location data for persistent picture of consumer behavior
- Constructed from rich data with an average of 300 location events per day, per device
- Data directly sourced from the Gimbal Location SDK
- Place Database of over 4.9 million
Visit & Exposure Feeds
Always-on feeds, delivered straight to you
Feeds are recurring location-based data streams, delivered to the destination of choosing. You define the locations and fields you need for your analysis, we provide the data sets on a recurring cadence.
Multiple Feed Types
Visit, Exposure, Dynamic Exposure*, and Attribution* Feeds available depending on your analytical need
Flexible Points of Interest
Use predefined polygons of the world’s leading brands or upload your own custom location set
New data sets publish daily, weekly, or monthly to the destination of your choice
Accessible through a data file or the BI platform of your choice