Making Location-Awareness Actionable

Making Location-Awareness Actionable

Location awareness is only as valuable as it is actionable. In this post, I’ll highlight three different ways app publishers can utilize location to improve their user experience in the physical world: Location-based push notifications Utilizing complementary sources...
Why Location Intelligence Will Revolutionize Retail

Why Location Intelligence Will Revolutionize Retail

The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to the fastest growing, most personalized channel — a shopper’s phone. Imagine the following example,...