Maximizing Mobile with Beacons, NoSQL and Analytics

Maximizing Mobile with Beacons, NoSQL and Analytics

Maximizing Mobile with Beacons, NoSQL and Analytics Talk to any modern marketer, Omni-channel marketing is their business’ holy grail, and something they are trying to implement at neck-breaking speed.  One of the biggest challenges they face is connecting online and...
Beacons: Which One is Right for You

Beacons: Which One is Right for You

Beacons have gotten a lot of attention in recent years. Since Apple announced its iBeacon specification, a new industry has exploded and many marquee retailers, entertainment venues, out-of-home networks and more have integrated the technology to enhance their...
Making Location-Awareness Actionable

Making Location-Awareness Actionable

Location awareness is only as valuable as it is actionable. In this post, I’ll highlight three different ways app publishers can utilize location to improve their user experience in the physical world: Location-based push notifications Utilizing complementary sources...