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Mobile App Attribution: An Introduction

Mobile App Attribution: An Introduction

Successful mobile advertising campaigns are made up of many important elements. By now, you’re probably already avoiding some common mobile advertising mistakes, which can definitely be beneficial to your brand. But if you fail to measure out just one critical...
Why a DSP Needs an Integrated DMP

Why a DSP Needs an Integrated DMP

If you’re a media buyer, you’ve likely started using a Demand Side Platform (DSP) to help automate the mobile ad buying process. And if you have, kudos! This means you’re well on your way to producing powerful, effective mobile advertising campaigns. But what if I...