by Liz Weinsten | Oct 10, 2019 | Industry Trends, News
Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter...
by Liz Weinsten | Sep 18, 2019 | Industry Trends, News
Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable...
by Matthew Russo | Jul 11, 2019 | Industry Trends, News
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent...
by Liz Weinsten | Jul 1, 2019 | Industry Trends, News
Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an...
by Liz Weinsten | May 1, 2019 | Industry Trends, News
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity...
by Liz Weinsten | Apr 4, 2019 | Industry Trends
Leveraging the power of location data to create highly personalized journeys Many marketers today struggle with the prospect of providing more personalized, contextually relevant experiences to their brand’s consumers. Fortunately, location-based technology serves as...
by Matthew Russo | Mar 20, 2018 | Industry Trends
Three weeks ago, I had the pleasure of sitting on BIMA’s Geolocation panel at Havas Media’s Boston office. Accompanied by panelists from other location-focused organizations and complete with a room full of bright media buyers and marketers, we engaged in a...
