by Matthew Russo | Jul 11, 2019 | News, Trends
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent...
by Liz Weinsten | Jul 1, 2019 | News, Trends
Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an...
by Liz Weinsten | May 1, 2019 | News, Trends
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity...
by Liz Weinsten | Apr 4, 2019 | Trends
Leveraging the power of location data to create highly personalized journeys Many marketers today struggle with the prospect of providing more personalized, contextually relevant experiences to their brand’s consumers. Fortunately, location-based technology serves as...
by Matthew Russo | Mar 20, 2018 | Trends
Three weeks ago, I had the pleasure of sitting on BIMA’s Geolocation panel at Havas Media’s Boston office. Accompanied by panelists from other location-focused organizations and complete with a room full of bright media buyers and marketers, we engaged in a...
by Liz Weinsten | Jan 25, 2018 | Trends
The rise in digital-banking is not slowing down, forcing financial institutions to constantly shape and redefine their advertising and marketing efforts to better suit the needs of their customers. Placing a priority on digital technologies is no longer an option;...
by Liz Weinsten | Jan 10, 2018 | Trends
There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and...
