10 Use Cases for Location Technology

10 Use Cases for Location Technology

Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity...
Geolocation: A BIMA Boston Recap

Geolocation: A BIMA Boston Recap

Three weeks ago, I had the pleasure of sitting on BIMA’s Geolocation panel at Havas Media’s Boston office. Accompanied by panelists from other location-focused organizations and complete with a room full of bright media buyers and marketers, we engaged in a...