Why this holiday season will shatter traditional shopping trends The holidays are right around the corner and the shopping season has already begun. It’s no surprise that this year will look a bit different than past years when it comes to what consumers are looking...
How the pandemic’s impact is shaping the current mobile landscape We’ve been living in a mobile world for quite some time and suffice it to say that the pandemic has further cemented mobile as the center of people’s lives. While mobile adoption has risen...
Accelerated trends that brands and retailers must adopt in the age of COVID Consumer behavior trends have shifted advertising models and caused advertisers of all sizes to rethink the type of campaigns they should run. As we continue to ride the compulsory state of...
Data-driven digital marketing doesn’t have to crumble alongside third-party cookies Welcome to 2020. It’s a bizarre land of pandemics, a largely remote workforce, Tiger King, murder hornets, and everyone trying to figure out what our new normal looks like. In...
4 ways to tackle local and community marketing during the pandemic Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought...
Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis,...
Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct...
