Objective

A major restaurant group was looking to drive online reservations across a number of their restaurant brands.

 

Solution

Target the primary audience(s) across all their devices and refine those audience segments via the Cross-Device Identity Index to reach those most likely to engage and convert.

Geo-target consumers and expand reach to a national scale via retargeting tactics to capitalize on those that have exhibited past interest in the advertised restaurants.

Results

By implementing a cross-device solution and through constant optimizations, we were able to outperform the client’s CPA goal by 35%.

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