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Challenge

Retail is a highly competitive industry, especially within the fast fashion category. As any fashion retailer knows, having a mobile app strategy is an integral piece to their marketing efforts. However, batch-and-blast, broadcast push notifications are not always the most effective way to communicate to their customers and can lead to missed opportunities to engage when it matter most.

Objective

A specialty fashion retailer was looking to increase their app’s open rate and usage by testing mobile notifications with location triggers in addition to the impact it has on time spent in app.

Solutions

Utilize Gimbal’s proprietary location technology to setup custom geofences around the retailer’s locations

Highlight deals and new products with a unique in-app experience

Enhance product marketing with “push” and “pull” messaging

Products Used: 

Location Management Platform

Results

  • The campaign generated a 31% increase in time spent in app during push campaign
  • 2x – 5x higher open rates throughout the campaign
  • 30% open rate for location-triggered campaigns (vs 4% for campaigns not triggered using location)
  • Campaigns that ran with location-triggered notifications resulted in an additional $15-30K lift in sales (for short, one weekend campaigns)