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Why the Future of Retail Starts and Ends with LTV

Why the Future of Retail Starts and Ends with LTV

by Matthew Russo | Apr 5, 2021 | Industry Trends, Retail

As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the...
How to Build a Digital Commerce Flywheel

How to Build a Digital Commerce Flywheel

by Matthew Russo | Mar 12, 2021 | Friday Findings, Industry Trends

There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations....
Online Grocery Soars as Customer Satisfaction Falls

Online Grocery Soars as Customer Satisfaction Falls

by Matthew Russo | Mar 5, 2021 | Friday Findings

The growth of online food ordering is nothing short of staggering. In March 2020, consumers shifted the ways they shopped overnight – and there has been no looking back. According to eMarketer, online grocery sales are expected to exceed $100 billion for the...
Striking A Balance Between Utility and Privacy

Striking A Balance Between Utility and Privacy

by Matthew Russo | Jul 11, 2019 | Industry Trends, News

How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent...
Gimbal Purchases Managed Media Business from Drawbridge

Gimbal Purchases Managed Media Business from Drawbridge

by Matthew Russo | May 8, 2018 | News, Press

Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – May 8, 2018 — Gimbal announced today that...
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