by Gimbal, Inc. | Jun 7, 2016 | Retail
Geofencing: Understand the Big Picture Focus on the Forest Before the Trees Location-based marketing has garnered significant attention in recent years and there are many technologies that have grabbed headlines: RFID, NFC, Bluetooth, GPS, the list goes on and on....
by Gimbal, Inc. | May 24, 2016 | Retail
Maximizing Mobile with Beacons, NoSQL and Analytics Talk to any modern marketer, Omni-channel marketing is their business’ holy grail, and something they are trying to implement at neck-breaking speed. One of the biggest challenges they face is connecting online and...
by Gimbal, Inc. | May 13, 2016 | Hospitality, Out-Of-Home Media, Retail, Venues & Events
We are at an inflection point in our industry- ripe for explosion and the path towards ubiquity. In the not too distant future, location solutions will be as common for enterprises as having a web domain and email marketing program. While location technologies (e.g.,...
by Gimbal, Inc. | Apr 22, 2016 | Retail
Beacons have gotten a lot of attention in recent years. Since Apple announced its iBeacon specification, a new industry has exploded and many marquee retailers, entertainment venues, out-of-home networks and more have integrated the technology to enhance their...
by Gimbal, Inc. | Mar 28, 2016 | Out-Of-Home Media
Disruptive change brings opportunities. Amid today’s changing media business, fundamentals favor out of home (OOH) advertising. Consumers are outside the home more often than ever, and nearly everyone is connected through mobile technology. OOH intersects these active...
