Geofencing: Understand the Big Picture

Geofencing: Understand the Big Picture

Geofencing: Understand the Big Picture Focus on the Forest Before the Trees Location-based marketing has garnered significant attention in recent years and there are many technologies that have grabbed headlines: RFID, NFC, Bluetooth, GPS, the list goes on and on....
Maximizing Mobile with Beacons, NoSQL and Analytics

Maximizing Mobile with Beacons, NoSQL and Analytics

Maximizing Mobile with Beacons, NoSQL and Analytics Talk to any modern marketer, Omni-channel marketing is their business’ holy grail, and something they are trying to implement at neck-breaking speed.  One of the biggest challenges they face is connecting online and...
Beacons: Which One is Right for You

Beacons: Which One is Right for You

Beacons have gotten a lot of attention in recent years. Since Apple announced its iBeacon specification, a new industry has exploded and many marquee retailers, entertainment venues, out-of-home networks and more have integrated the technology to enhance their...