Dwell-Based Attribution for In-Store Foot Traffic
Geofence & Beacon-Powered
Finally, an attribution product that does more. Arrival brings together proprietary hardware and software to create the most detailed, data-rich view of consumer behavior after ad exposure. This is attribution on steroids.
Arrival is offered on campaigns managed by Gimbal, or as a standalone option with the media run on your platform of choice. Whether you’re an agency running media in-house or have a preferred partner, our media agnostic solution uncovers rich visitation insights and dwell-based metrics.
Understand your consumer’s entire journey, not just snapshots. Continuous data generation takes place in the background via SDK.
How long someone stays is just as important as where they go. Filter out walk-bys or employees for accurate visitation counts.
Get micro-attribution down to the department or aisle using beacons for a more precise measurement model than geofencing alone.
Accurate Data Is Paramount
Our measurement panel doesn’t use inconsistent bid stream data. It is derived from the same technology and processes that our Location Platform customers use to power their own enterprise apps.
In-store measurement has long been a mobile-focused effort since smartphones are a proxy to where individuals go in the physical word. Get a more comprehensive understanding of what channels are most effective in driving your consumers to physical points of interest and optimize your campaigns in real-time.
Ad Stack Integration
Close the loop on your advertising campaign. Arrival works with the rest of our ad platform to provide you with the most robust advertising solution in market.
Attribution Within Inches
Take advantage of our proximity beacons for micro-location analysis. Know within inches where your consumer went after they saw your ad.