SAN DIEGO, Calif. and DARIEN, Conn., June 23, 2016 /PRNewswire/ — Health Media Network (HMN), one of the nation’s fastest growing digital Point of Care media companies, and Gimbal, Inc., a leader in location and proximity-based mobile engagement, today announced a partnership that will leverage Gimbal’s technology to deliver hyper-targeted mobile messaging to audiences within Health Media Network physician offices nationwide. As an extension of the physician’s practice, this partnership will help improve timely and relevant messaging to patients, with the goal of improving healthcare outcomes.
“Consumers are increasingly utilizing smartphones and other mobile devices to manage their personal health and wellness. This alliance with Gimbal is a major step in the transformation of the way consumers receive and access timely health information at the Point of Care,” said Christopher J. Culver, CEO of Health Media Network. “Deploying Gimbal’s beacon platform across 12,000+ HMN healthcare provider locations will enable the delivery of dynamic, data-driven, and relevant mobile engagement experiences for patients and advertisers at the Point of Care and beyond.”
HMN will use Gimbal’s proximity solutions to complement its current multimedia patient education engagement solution that includes in-office Digital TV, Healthy Living Wallboards, Patient Guides and Mobile messaging within medical offices and healthcare systems across the country. HMN’s customer base of pharmaceutical marketers, consumer packaged goods and other health-oriented products and services will be able to utilize this proximity-based solution to leverage the power of targeted messaging to patients during a critical window of time in their health journey.
“Gimbal is excited to partner with an industry leader such as Health Media Network,” states Ray Rotolo, SVP Media Strategy for Gimbal. “We share a mutual vision for the future of Point of Care media and look forward to taking that to market, together.”
About Health Media Network:
Launched in 2007, Health Media Network, (HMN), is one of the fastest growing digital Point of Care media companies in the U.S., providing education and health content in physician waiting rooms through a platform of 30 specialty health networks. Using the latest digital technology, HMN is able to customize content that provides physicians and marketers with relevant programming for their messages to improve health and healthcare outcomes to targeted audiences. HMN currently reaches more than 55,000 physicians in over 12,000 medical offices and healthcare systems across the country. For more information, visit Health Media Network at www.hmnads.com.
Gimbal is the leading mobile engagement and location intelligence platform helping enterprises and mobile app publishers to understand and engage customers. Our platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage and analyze location-first mobile experiences. Working with marquee enterprises and mobile app publishers, Gimbal enables digital-style insights and engagement capabilities for physical places. Initially incubated within Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds. Visit http://www.gimbal.com/ for more information.
@HMN_Ads and @Gimbal create first and largest healthcare proximity beacon network in the U.S.