Gimbal Experiences Brings Location-Powered Mobile Marketing to the Masses
New Solution Makes it Easier than Ever for Enterprises and Brands to Create Rich Mobile Experiences for their Customers Based on Location and Proximity
SAN DIEGO, CA– August 3, 2016- Gimbal, Inc., the leading enterprise-grade location and proximity mobile engagement platform, today announced the commercial availability of Gimbal Experiences, a simple yet powerful creative suite for marketers to build rich, intelligent, location-powered mobile app experiences within minutes. This new cloud-based solution empowers enterprises, mobile app publishers, and brands to deliver compelling mobile experiences and campaigns to their users in the right place at the right time.
Unlike other solutions, Gimbal Experiences is specifically designed to trigger rich consumer experiences for both macro-location geofences and micro-location Bluetooth Low Energy (BLE) beacons within one platform. Now, marketers can easily build and execute their mobile campaigns in a few clicks, repurposing existing digital creative assets such as images, video, immersive mobile web experiences and push communications to create rich and sequenced mobile experiences with an intuitive, drag-and-drop user interface. Gimbal Experiences seamlessly integrates into existing cloud and mobile marketing platforms used by enterprises including Adobe Analytics, Urban Airship, and Flurry.
For example, using Gimbal Experiences, a hotel chain can provide its guests with a rich, sequenced set of mobile experiences (e.g. a greeting at the airport, an escort to a driver, a welcome message when they enter the hotel, a drink suggestion when they approach the pool) based on their journey through micro and macro locations, the amount of time they dwell in each spot, or the time of day. No other company combines all of this powerful location and time-based capability in one solution to deliver unprecedented value to enterprises and consumers.
“Gimbal Experiences fills a critical void to make location and proximity-powered marketing a day-to-day activity for virtually any company,” said Jeff Russakow, CEO of Gimbal. “We have all seen the phenomenal rise in the use of location signals to trigger mobile experiences, but for most enterprises, taking that data and creating an interesting experience has been a multi-month IT project. We recognize that for location-powered marketing to truly proliferate, marketers require an enterprise-grade tool that can define outdoor and indoor places, incorporate existing creative assets, and set simple rules – all with a few clicks. And it must connect easily into existing mobile cloud and business intelligence tools already on the marketer’s desktop. With Gimbal Experiences, we have accomplished all of this in one platform.”
With Gimbal Experiences, marketers also now have access to even more enriched and intelligent data insights on where their customers go, how long they dwell in those places, which customer segments respond best to particular mobile messages or experiences, and which messages drive the most engagement or sales. To learn more about Gimbal Experiences visit: http://www.gimbal.com/platform/gimbal-experiences/.
Gimbal is the leading mobile engagement and location intelligence platform helping enterprises, mobile publishers, and brands to understand and engage customers. Our platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage, and analyze location-first mobile experiences. Working with marquee clients, Gimbal enables digital-style insights and engagement capabilities in the physical world, directly analogous to what marketers have had at their disposal in the digital world for a generation. Initially incubated within Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds. Visit http://www.gimbal.com/ for more information.