ShelfBucks used the Gimbal platform and beacons to create shelf displays for interactive hotspots in GameStop stores.
Shelf displays provide in-depth, contextually rich content when a customer interacts with the display.
Customer requests information from the shelf display with a tap of their phone.
Interactive content is sent directly to their phone.
They have the ability to share that information to a larger screen for a greater experience.
The in-store experience became more like a game with interaction points and discoverable information.
The consumer insights gathered show more than just the location of a person in the store, it takes it to the another level to show which customers are taking the next step to request more information about a specific game or product.
The data captured was then displayed through a ShelfBucks dashboard and reported back to GameStop to help inform future decisions about everything from products to displays to floor layout.
The success of the push notifications has GameStop looking at further enabling GameStop stores with location and proximity based functionality.