It has become clear that it’s time for Publishers to better collect and leverage location data to enhance their app’s core user experience and augment their monetization streams. Gimbal provides Publishers a complete mobile engagement and location intelligence platform to enhance user experiences, discover audience insights, and unlock new revenue streams.
By using Gimbal’s lightweight, reliable and powerful SDKs and software, Publishers can better understand the real world, macro and micro-location behavior of their users, while providing an enhanced, personalized mobile experience. Publishers that enroll in Gimbal’s Proximity Data Platform also have the ability to not only gather privacy-compliant, 1st party location data but also to participate in the monetized value exchange of that data.
Quite simply, Gimbal empowers Publishers to better understand their users, enable more relevant and precise audience targeting, and open up new, strategic revenue opportunities.